Today our world is in application development business. Almost every company has at least two apps aiming at business process automation, brand recognition, or customer loyalty creation.
In large organizations, this number reaches even 10 apps and more. Though at first glance it may seem to be too high, most businesses realize that a quality app with “the right idea” is a strong competitive advantage.
Recently Salesforce application development topic has become of great interest. At present moment there are around 2 million registered developers all over the world.
Over 680 partners are listed on Salesforce AppExchange. Nowadays many companies are implementing Salesforce components including ExactTarget, Pardot, Sales Cloud, and Service Cloud implementation. And, finally, Salesforce is the #1 CRM platform and a leader in cloud computing.
Salesforce custom development provides various advantages, for example, it gives the possibility to easily develop your own business app using Salesforce technologies and various cloud components. You can find more information in our blog post about Salesforce platform benefits.
So, what exactly Salesforce development services could mean?
1. Salesforce Mobile Application Development
Salesforce provides great opportunities for mobile applications development. It includes Salesforce Mobile SDK, Lightning platform, App Builder, and a plenty of other important things.
The Salesforce Mobile SDK is an open-source suite of software development tools and technologies that can be used to create modern quality apps. It supports native, HTML5, and hybrid app development.
Salesforce Lightning platform became public in 2014. This efficient platform enables companies to faster develop their own applications and then sell them on AppExchange. A famous Salesforce1 mobile app was built on a Lightning platform.
App Builder offers a set of various tools that customers can use to create effective applications. With Salesforce Lightning companies have the possibility to leverage pre-built developers components, use them in their own Salesforce custom development, and build great apps.
2. Salesforce CRM. Sales and Service Clouds
One of the key objectives of Salesforce is to provide customer relationship management (CRM) software delivered over the Internet.
CRM is a major component of the Salesforce platform. It’s mainly delivered through two products – Sales Cloud and Service Cloud.
Sales Cloud supports and streamlines sales processes providing companies with both sales and marketing tools to:
- create and launch marketing campaigns;
- measure ROI;
- analyze and segment clients base;
- store and manage data about potential clients;
- collaborate with other sales managers;
- validate, support, and enforce contracts;
- provide online knowledge base and other sales service resources;
- process various requests.
Service Cloud is also one of the main Salesforce components and a part of CRM for clients service support. Service Cloud implementation enables companies to build self-service website, interact and communicate with customers, analyze the efficiency of service processes, and maintain knowledge base.
A great advantage of Salesforce CRM is an easy cooperation of both sales and service teams as they stay on the same platform and have access to the same data.
A few words about technologies.
Each company is unique. Customizing Salesforce Sales or Service Cloud to your company and meet all business specific needs is an essential factor to get maximum efficiency from Salesforce implementation. So, look at the tools you can use for Sales and Service Cloud implementation as well as Salesforce custom app development:
- Lightning framework
- Process Builder
- Visual Flow Builder
- Sites technology
3. Salesforce Marketing Cloud
Salesforce Marketing Cloud, or ExactTarget, provides digital marketing automation and analytics software for mobile, social, online, and email marketing. This platform offers a plenty of opportunities in one place. For example, Salesforce Marketing Cloud solution, integrated into a company, allows it to:
- send users messages and push notifications based on real-time behaviour;
- plan, create and analyze engaging email and social marketing campaigns;
- listen to social media conversations;
- monitor and evaluate social media presence;
- create and manage ads;
- segment the audience;
- track and analyze each customer interaction (pageviews, screen views, time spending on each screen, bounce rate, etc.);
- create quality content using pre built layouts.
Thus, Salesforce Marketing Cloud encourages business growth through building efficient and streamlined marketing processes. One should note that ExactTarget provides API for Salesforce developers.
Pardot is a B2B marketing automation software provider. Now Pardot is the fastest-growing system that enables companies to streamline marketing processes due to various useful features and tools it provides.
Having integration with Salesforce CRM, Pardot covers such key marketing spheres as email marketing, lead generation, lead management, and others.
Pardot offers lots of opportunities for email marketing. For example, responsive templates and custom design tools allow companies to create engaging email campaigns.
Automatic email sending enables users to send emails at an indicated time and to indicated person or audience, meaning that you need only to write it, set up a date and “delivery person”. Autoresponders for landing pages, different forms, etc. help organizations cover a large number of received emails.
Also, there are many advantages of lead management and lead generation. Pardot offers tools for leads analysis allowing marketing specialists to easily validate leads, define the best ones, and score prospect interactions.
What’s more, it provides opportunities to create beautiful landing pages, analyze the efficiency of SEO, schedule social media posts and publish them on lots of platforms in one step, and so on.
Like Salesforce Marketing Cloud, Pardot has its own API for Salesforce custom application development to which all registered accounts and apps have full access.
Heroku is one of the first cloud platforms in the world that was acquired by Salesforce in 2010. Having integrated data services, most popular development tools and workflows, this effective PaaS solution allows companies to build a modern app and provide quality Salesforce custom development services.
Today Heroku supports various programming languages: if at the beginning of its existence in 2007 it supported only Ruby, now the list is much longer and also includes, Java, Python, Clojure, Go, Scala, and Node.js.
6. Salesforce Application Development on Salesforce1 Platform
Salesforce1 Platform is a SaaS mobile applications development platform that provides APIs, code and cloud components that can be used to build great business apps. The platform includes three integrated development environments (IDE) for Salesforce custom development – Heroku, Force.com, and ExactTarget Fuel.
These IDEs offer a variety of tools, pre-built code and cloud components for developers. They also support many programming languages and allow to easily create custom user interfaces and develop secure apps integrated with other Salesforce products.
Knowing Salesforce components and technologies is essential to building efficient solutions. Smartum Pro provides high-quality Salesforce application development services creating great modern apps. We also integrate Salesforce components into companies, including Marketing, Sales, and Service Clouds implementation, customizing our solutions to your business specific needs.