Fun fact: back in 2007, when Apple presented their first iPhone, company’s CEO, Steve Jobs, was against the idea of native third party applications running on iPhone. His point was that “iOS developers have everything they need if they know how to write mobile applications using the most modern web standards”. So, basically the idea was that all iOS applications from third party developers should use built-in web-browser in order to run.
Of course, this decision was based on Jobs’ own opinion only. But eventually, things didn’t work out the way he wanted – Apple announced their own SDK for iPhone applications development and released it one year later. And today App Store became one of the most valuable income sources for iPhone application development companies and Apple itself.
Apple just can’t do anything ordinary, can they? At first there are no native third party applications at all, and now their App Store has the toughest moderation of all digital distribution services on the market. Yes, it really helps to improve iOS security level, but also adds lots of headache to iOS developers. It is really difficult to find an application that won’t get approval in Google Play. Sadly, you can’t say the same about App Store – the variety of rejected iOS apps is much wider. Today we will talk about how to get your native iOS application approved and minimize your app review time.
App store moderators reject all the fraud apps out there. Luckily, we don’t work with clients who use fraud schemes in their mobile (and any other) applications. Constant full-screen ads, external code download, noticeable difference between application’s description and content – if your application matches any of those, it’s gonna be rejected without any doubt.
Of course, no one is perfect – sometimes you can find some really doubtful applications in App Store, but none of them stays for too long. Usually those apps are just using similar names to popular apps and they won’t cause any harm to your device. But still they are useless.
Usually the reasons for your application rejection are much more common. In case your application was rejected because of any minor reasons, your team can always fix everything and request second review (but as we all know, time is the biggest enemy). Here is the list of most “popular” App Store rejection reasons.
Sure, the most obvious way to get your app approved is to look at these rejection reasons and cross out each of them (as if you’re using shopping list), but there are some points that should be considered very carefully:
App rejection can become a true catastrophe if you are short on time – iOS application review can take much longer than average (approximately 1 week). But if your app got rejected, do your very best to get approval on second attempt. Inspect your app rejection reasons really thoroughly, spare no expenses or time on your application quality assurance – another rejection may cost you much more than QA expenses. For example, case when you are really short on time – you have to publish your app, or otherwise your competitors will do it first.
But don’t get obsessed with issues listed in Apple’s rejection letter – there might be other problems that are not on the list. If moderator stumbles upon critical bug on application’s launch, be sure – he won’t go any further. It’s rather common situation when iOS development team fixes all the bugs and few weeks later they still get rejected by Apple. So it becomes rather obvious – it’s always better to overdo something, especially when we are talking about quality assurance.
Smartum team provides iOS application development services for 5+ years and we’ll be happy to help you with your ideas, no matter what platform you choose.
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